What does a great digital shopping experience enabled by Cogent do for your business?
- Possibility to track the same customer on-line and in store
- Better data -> better and more personal customer experience
- A/B testing built in to the platform
- Learn when the best time is to communicate with the customer
- Learn what drives engagement, retention and conversion
- Enables location based marketing
- Enables behaviour driven marketing
- Customers tend to act on Push notifications to a very high degree
- Possibility to measure customer engagement on an individual level
- AI driven one to one marketing
- Extremely cost efficient targeted messages
- The smartphone app replaces the club card
- Gives value on-line and in store
- Always with you and personal
- Creates an opportunity for instant gratification on a personal level
- Enables the possibility to have a dialogue with the customer
- In-store mode in the app when a customer is in the store
- Local store offers
- Contextual information
- Store interaction like tag scanning, payment etc
- Store locator to find physical stores
- Know which stores a customer visits
- Drive traffic to physical stores
- Smart and personal Digital Signage
- Over 50% of the e-commerce traffic is from mobile
- The conversion is 4x higher in an app compared to mobile web
- More sessions per customer
- Great aid to sales in other channels
- 10x more product views per session
- Up sell and Cross sell opportunities in store
- Shop and go
How it works
The Cogent products are packaged in a cloud-based platform that acts as a layer on top of your existing e-commerce solution.
The platform will supply all needed features to provide a premium digital commerce solution on-line and in-store.
Send auto-generated push messages as well as tailor push messages to specific customers – based on past behavior, location and more.
Let your users scan tags in catalogues or in store to get more information or buy the item on-line.
Let your users browse your products and by online from the comfort of their home on a big screen using our Apple TV app.
Let your users use the camera or image library to search for products in your inventory that matches the selected or snapped image.
Display product images from your inventory based on category, popularity etc on digital displays in your physical store.